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BRANDING
Why Brand? First of All, You Have No Choice.
Naomi Klein published No Logo nearly 25 years ago. Her book was hugely influential: a call to arms for branding...
Nick Liddell - august 2023
BRANDING
The Case for Internal Brands, and How to Manage Them
It’s a familiar debate: On the one side, teams want to differentiate themselves by being assigned an identity—a fun name that resonates...
Lana Markovid - august 2023
AI
It’s Alright AI (I’m Only Bleeding)
Don’t freak out, folks. It’s only a tool. I repeat: It’s only a tool. And so far, these water-and-emotion-infused human beings (aka, us) are the ones wielding the tool....
Eric David Johnson august 2023
PACKAGING
Sustainable packaging, the best for your product
Packaging is a term of English origin, which means packaging or packaging. It is used to contain, protect and move the products....
Amadeo Tusell january 30 of 2023